What is the SAWA Standard?

SAWA is the Global Cinema Advertising Association – the worlwide trade body of Cinema Advertising Companies and Associated Companies that supply services to the Cinema Advertising industry.

SAWA has standardized Cinema commercial production formats such as Sound in Cinema & the Digital Medium of Cinema. The objective of this standardization is to introduce common guidelines and criteria for the production of Cinema commercials, which in turn will facilitate the use of the Cinema medium for advertisers on a worldwide basis.

SAWA standards for digital cinema advertising. Learn more…

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